Email Marketing And Newsletter Apps

Posted by webmaster on April 17, 2018
Marketing / Comments Off on Email Marketing And Newsletter Apps

An email marketing and newsletter app can be a big help in managing your email. We send and receive them multiple times on a daily basis. We want to make sure that the important emails will not be ignored amidst all the other junk emails that are sent to us. You need to have an application that will help you manage all the emails coming in – separating marketing campaigns, notifications, and the work-related or personal messages.

These applications are not just helpful when it comes to managing the emails coming in. It can also help you when sending our email newsletters. There are specific tools that can manage your contact list. You can also use the app to set up templates that will make email creation easier to do. These tools will help you automate sending out emails so you do not have to manually do it on a daily basis.

Best email marketing and newsletter apps

There are so many email marketing and newsletter apps available online. You have to go through some of them to scrutinise the various features that they have. You want to make sure that you can find the right app that will help you meet your needs as you try to manage your various emails and newsletters.

Here are a couple of apps that you might want to consider.

ActiveCampaign

This app is able to automate your CRM and marketing materials through its newsletter tool. It is sophisticated enough to help you gather information about customers so you can send a more personalised email or newsletter to them. These details include locations, interests, etc. This app includes an email editor and a designing tool that will help you create great newsletters and send them immediately.

AWeber

This is a helpful app to help you increase your email list. It can integrate with platforms like PayPal, WordPress and social networking sites to determine and tap into the clients that are already interacting with your business. It can also be connected to your mobile so you can monitor the stats and subscribers. The app also has every tool that you will need to create emails and newsletters easily and conveniently. You can even use their library of stock photos and templates.

Benchmark Email

Among the other email marketing and newsletter apps, this one focuses on making your messages look great. It is an internationalised app that allows you to use it anywhere. It also has email templates that can fit both mobile devices and desktops. The layouts used in this app allows you to manipulate texts and multimedia components. There are also colour options that will improve the aesthetics of the email.

Consider these email marketing and newsletter apps when you are trying to step up your campaign. Choosing the right app will help you bring your marketing efforts further so make sure you get to know the qualities that you need to help in your efforts.

Newsletters for a Travelling Agency

Posted by webmaster on March 14, 2017
Newsletters for Web Shops / Comments Off on Newsletters for a Travelling Agency

If you were the head of a Travelling Agency, you would like people to use you for their travels. If yes, one of the things you have to do to make that happen is to create a newsletter where you tempt people with your perks and dreamy destinations.

There are many travel agencies to compete with – and it is very important to stand out from the crowd. This is not an easy thing to do since all travel agencies offer similar products.

What You Can Do

One of the most important things to include in a newsletter is photos. What better way to show what you can offer than with photos that are so beautiful that even a sofa would want to travel? Photos of destinations, food, and cultural events will surely improve the quality of your newsletters. Still, it is important not to overuse photos because emails with too many colours and banners often look like spam mail. It has to look like a proper and serious newsletter, so your agency looks proper and serious.canon1

It is also recommended that you be simple and clear. If you send emails after emails with long and complicated sentences, your recipients would eventually stop reading the newsletters because it has become a tiring and boring exercise.

However, if you make it more fun it can capture them in a way that can make them loyal forever. Another thing to make it more personal is to avoid a no-reply email address. If you give your readers the opportunity to answer your newsletter mail, it is easier to develop and maintain a personal relationship with them. In this way, they can answer you directly from your newsletter mail, and ask questions.

Subject Line and Grammar

The first thing you read when you get emails is the subject line. Therefore, you have to choose your subject words carefully and wisely. The words have to entice your recipient into opening your email and reading it. You can find many tips on this subject on the Internet. It can also be smart to focus on exotic destinations that require much planning and include as much information as possible to give the best tips.

You have to remember that the market is constantly changing, and you have to keep up with these changes so that you can offer the best possible value. Your grammar also has to be top notch because it helps a lot with the trust of the recipient, and you look like a more serious provider.

Experience

There is a reason why TripAdvisor has become a very popular application and website lately. People tend to trust others who have experience more than companies who are trying to sell their expertise. This is very understandable since people with experience are more reliable and objective than an agency that is trying to sell their product.tripadvisor

The people who write reviews on TripAdvisor only do this to give advice and ideas to others, and there is no money-making agenda behind it. That is why it can be wise to include experiences in your newsletters instead of only regular recommendations as this also enhances your relationship with the clients.

How to Write a Good Newsletter for the Workplace

Posted by webmaster on November 24, 2016
Uncategorized / Comments Off on How to Write a Good Newsletter for the Workplace

Newsletters are all the rage, and if you’re not on board, you should get on with it! They are a great communication tool and help maintain good morale in the workplace. That said, with virtually everyone catching on to the trend, you want to ensure that your newsletter doesn’t end up in the dreaded SPAM folder, lumped in with the rest of the promo material.computercoffee1

One of the primary concerns when sending out company newsletters is scheduling and frequency, so before even getting started, make sure you’ve set out the calendar dates that you want to follow, and stick to them! If employees don’t know when to expect them, they are more like to ignore them or not take them seriously.

With the basics out of the way, this quick cheat sheet will serve to help you create a stand-out newsletter that is bound to keep readers engaged.

1. Visuals

The text is what matters, but you want to keep a newsletter visually pleasing. Something cramped up with text and little breathing room will look intimidating. Make sure you use a breezy layout with a fair amount of blank space and don’t be afraid to throw in an image either. Pictures and graphic elements not only attract attention but serve to make the content more memorable.

Once you’ve decided on a layout, keep it! You will use the same basic format and typography in the upcoming edition. In this way, once the second edition goes out, it is immediately identifiable.

2. Clear and Concise Copy Text

Clarity is key. The subject matter should be immediately distinguishable from the headline and lead in. The first paragraph of the text should serve as a summary of what the article is about. Do not use unnecessarily long headlines. They cause confusion.compfinger
A simple formula to use in your writing is K.I.S.S – Keep it simple, straightforward, and short. Refrain from long-winded articles, using big words that may be confusing, and try to get to the point as quickly as possible. The content should be easy to digest and simple to read.

3. Continuity

Remember what we said about scheduling? Once you’ve got the basics and an engaged readership, make sure you keep it that way. You want to have them looking forward to the next instalment. Put in a teaser or give an overview of what to expect in the upcoming issue, together with an indication of when it can be expected.

Now go blow them away! Good luck and happy writing.