An email marketing and newsletter app can be a big help in managing your email. We send and receive them multiple times on a daily basis. We want to make sure that the important emails will not be ignored amidst all the other junk emails that are sent to us. You need to have an application that will help you manage all the emails coming in – separating marketing campaigns, notifications, and the work-related or personal messages.
These applications are not just helpful when it comes to managing the emails coming in. It can also help you when sending our email newsletters. There are specific tools that can manage your contact list. You can also use the app to set up templates that will make email creation easier to do. These tools will help you automate sending out emails so you do not have to manually do it on a daily basis.
Best email marketing and newsletter apps
There are so many email marketing and newsletter apps available online. You have to go through some of them to scrutinise the various features that they have. You want to make sure that you can find the right app that will help you meet your needs as you try to manage your various emails and newsletters.
Here are a couple of apps that you might want to consider.
ActiveCampaign
This app is able to automate your CRM and marketing materials through its newsletter tool. It is sophisticated enough to help you gather information about customers so you can send a more personalised email or newsletter to them. These details include locations, interests, etc. This app includes an email editor and a designing tool that will help you create great newsletters and send them immediately.
AWeber
This is a helpful app to help you increase your email list. It can integrate with platforms like PayPal, WordPress and social networking sites to determine and tap into the clients that are already interacting with your business. It can also be connected to your mobile so you can monitor the stats and subscribers. The app also has every tool that you will need to create emails and newsletters easily and conveniently. You can even use their library of stock photos and templates.
Benchmark Email
Among the other email marketing and newsletter apps, this one focuses on making your messages look great. It is an internationalised app that allows you to use it anywhere. It also has email templates that can fit both mobile devices and desktops. The layouts used in this app allows you to manipulate texts and multimedia components. There are also colour options that will improve the aesthetics of the email.
Consider these email marketing and newsletter apps when you are trying to step up your campaign. Choosing the right app will help you bring your marketing efforts further so make sure you get to know the qualities that you need to help in your efforts.




There are various characteristics that should be observed and maintained when drafting a newsletter that will motivate existing customers to log in and find out whether you have anything new for them. The first characteristic is trust building. Even though you might have thousands of registered members on your site, it is not enough. If you do not maintain a professional business setup, these thousands might turn to hundreds and the numbers continue to dwindle until you improve your services and customer care. Trust building can be achieved by adding first hand confessions from another existing customer. This is because customers who have just signed in would rather hear it from someone who has used your services than take your word for it. Another step is responding promptly and politely to every query, no matter how small. A quick response always builds trust because it implies that you care.
Mail order companies would usually send out product information to better acquaint the customer with what they had on offer. This would normally arrive in the shape of a catalogue of the goods offered. These days, most of this information is available online which means there is less need for glossy catalogues with attractively lit pictures of products and clothes. Instead, these pictures go online in a web shop that is ideally easily searchable for the customer, enabling him or her to immediately zone in on what he or she wants. This is good in that it enables the customer to immediately find and check out the required item. The downside is that the customer is no longer exposed to the entire range of products that your company offers. In the old days, flipping through the catalogue would give customers the opportunity to identify wants and needs they may not previously have thought of.



